Saad Hussain.Creative strategist for tech brands

Creative strategy for tech brands spending $50k to $500k a month on Meta

Let’s make your best ad jealous.

I dig through reviews, Reddit threads and ad comments until I find a fresh reason people buy. Then I turn it into ads built to beat your best one.

Book a free 20-minute call See the 30 ads

Start with the New Winner Test. You only pay if one of my ads wins.

Saad-bot, the robot version of Saad, waving helloSaad-bot cheering
Hi! I’m Saad. Well, the robot version.
Spec ad for Skytech Gaming styled as an iMessage thread with Dad. Dad asks if the computer came and if they need help setting it up. The teen sends a photo of a glowing black gaming PC, then writes nope, just plugged it in, and already playing. Dad replies wait that’s it.Spec ad for Skytech Gaming.

Yes, the robot is me. The human version is busy reading your reviews.

Saad-bot pointing at the ads
I made all 30 of these.
Spec ad for Higround styled as an iMessage thread. A grandson sends a photo of his new glowing Higround Opal keyboard, writes GRANDMAMA and this is so cool for my games, and grandma replies happy birthday sweetheart and you showed me the ad.Spec ad for Higround. A black Basecamp 65 BLACKICE keyboard with topographic keycaps and rainbow glow stands tied with a red ribbon, next to the quote I can’t get my son off this thing, labeled a mom’s 5-star review.Spec ad for Higround as a two-panel meme. Top: an annoyed dad in a dark doorway, captioned my dad at 2 AM when I had my old keyboard. Bottom: the same dad asleep, captioned my dad at 2 AM now, with the Opal Silent Glacier keyboard.Spec ad for Higround on a white background. Handwritten text says Gaming at 3 AM? Nobody has to know, with a smiley, above a glowing clear Opal Silent Glacier keyboard and the Higround logo.Spec ad for Higround on a peach background. Top: My first keyboard, a cheap black membrane keyboard with a $20 sticker. Bottom: My first REAL keyboard, the glowing clear Higround Opal with a white cable and mouse.Spec ad for Higround styled as a phone photo. A glowing black Basecamp 65 BLACKICE keyboard on a wooden desk with a yellow sticky note that says bye bye $20 keyboard with a smiley.Spec ad for Skytech Gaming styled as a tabloid photo. A black glass gaming PC with glowing purple fans sits on a worn wooden desk next to a coffee mug, under the words True story, almost 8 years old, still runs like day one.Spec ad for Skytech Gaming. A black King 95 gaming PC with rainbow fans sits behind a white card of three Trustpilot reviews, under the question How long does a Skytech last.Spec ad for Skytech Gaming. Under a red bar asking Switching from console, three lines are crossed out: waiting for next-gen, buying the whole box again, parts you can’t upgrade. A black King 95 gaming PC glows on the right with a pill that says keyboard + mouse included.Spec ad for Skytech Gaming split in two. Left: a game console and controller on a TV stand, labeled Your console, with three limits listed. Right: a glowing Skytech King 95 next to a monitor, labeled Your Skytech PC, with swap in a new graphics card later, built and stress-tested by hand, keyboard and mouse in the box.Spec ad for Skytech Gaming styled as an iMessage thread with Dad. Dad asks if the computer came and if they need help setting it up. The teen sends a photo of a glowing black gaming PC, then writes nope, just plugged it in, and already playing. Dad replies wait that’s it.Spec ad for Skytech Gaming styled as a phone photo. A grinning young man sits on his bedroom floor beside an open box and packing foam, pointing at a glowing white Skytech Prism 5 on his desk, with the caption This is my first PC ive ever owned.Spec ad for GEEKOM on a yellow background. The question Old PC stuck on Windows 10, with Windows 10 underlined, sits above a silver GEEKOM A5 mini PC and the line This one comes with Windows 11 Pro.Spec ad for GEEKOM. A tiny silver GEEKOM mini PC sits on a wooden desk next to a huge, scuffed black tower PC, under the quote It looks like a mouse against goliath, from a 5-star review.Spec ad for GEEKOM styled as a phone photo. A silver GEEKOM mini PC sits on a wooden desk next to a monitor, a plant and a coffee mug, with a yellow sticky note on top that says is it even on.Spec ad for GEEKOM. Under the headline Shh. It’s working, a smiling woman holds a mug at a lamp-lit desk at night next to a black monitor and a small silver GEEKOM mini PC, with pills that say Windows 11 Pro built in, fits in one hand, and up to 64GB RAM.Spec ad for GEEKOM. Before and after: on the left, My old desk, with a big black tower, tangled cables and papers. On the right, My desk now, a clean desk with a monitor, a plant and a small silver GEEKOM mini PC. Below, the quote My wife loves how it cleaned up my desk.Spec ad for GEEKOM on a white background. Handwritten text says This is the whole computer, with a smiley, above a hand holding a small silver GEEKOM mini PC in one palm, with the GEEKOM logo in the corner.Spec ad for LiberNovo styled as a review card. A graphite LiberNovo Maxis chair on a light grey background above five gold stars, the label Real review, and the quote Best chair I have ever owned.Spec ad for LiberNovo. Under a red bar that says 30 years of office chairs, three lines are crossed out: department store chairs, gaming chairs, office supply store chairs. A graphite LiberNovo Maxis chair stands on the right next to the quote none of them come close to the Maxis.Spec ad for LiberNovo in a heavy-metal poster style. A graphite LiberNovo chair stands in a dark home office lit by a monitor and a desk lamp, under the headline 12-hour workdays are an extreme sport, and the line Gear up.Spec ad for LiberNovo styled as a phone photo. Seen from behind, a man stretches his arms over his head in a grey LiberNovo chair at a home-office desk with two monitors, under the caption Never thought I could sit this long without back pain.Spec ad for LiberNovo styled as a web search. The search bar reads is a $1,000 office chair worth it, above a result card with a graphite LiberNovo chair, five stars and the quote I held off on purchasing it for about 8-10 months due to the price. But this is quality. At the bottom: Short answer: yes.Spec ad for LiberNovo. A laughing young woman sits in a graphite LiberNovo Omni Pro chair at a sunny apartment desk, under the headline Your first grown-up chair, with labels that say backrest that moves with you, built-in lumbar massage, cooling seat.Spec ad for amaran styled as a video call grid under the line Guess who got a light. Five people look dim, harsh or backlit on their webcams, while one woman is bright and evenly lit by a round amaran Verge Max at the edge of her frame.Spec ad for amaran split in two. On the left, a man on a webcam lit by a ceiling light looks tired and shadowed. On the right, the same man is softly and evenly lit by a round amaran Verge Max on a desk arm. Below, the quote I have to essentially stream for corporate demos and this light is awesome.Spec ad for amaran. In a small home office, a big square softbox on a stand is pushed into the corner with a jacket hanging off it, while a smiling woman at her desk is lit by a slim round amaran Verge Max on a desk arm. The quote reads I have a massive gloriously soft softbox I never use because it literally takes up half my office.Spec ad for amaran on white. Under the headline Made for desks that can’t fit a softbox, a round amaran Verge Max on a slim arm clamps to a wooden desk, with callouts: clamps to your desk, softbox-soft light, controls on the front, slim design.Spec ad for amaran. A hand holds the small charcoal amaran Ace 25c light glowing warm against a dark blue background, under the headline Small enough to bring everywhere, with specs 32W boost mode, 4,500mAh battery, USB-C PD charging, RGB full color.Spec ad for amaran. Small amaran Ace 25c lights glow orange, blue and purple at the corners around a white card of three YouTube comments, under the question Is one amaran enough.

Spec work for Higround, Skytech, GEEKOM, LiberNovo and amaran. Click any ad to see the thinking behind it.

Your best ad is getting tired. Mine are just warming up.

Saad-botThe challenger
Your best adChampion, for now
Saad-bot in a fighting stance
A tired cartoon ad, sweating and out of breath

Every winning ad wears out. Costs creep up, clicks drop, and your team keeps remaking the same idea in new colors.

People need a fresh reason to buy. I find it, build new ads around it, and put them in the ring with your best one.

The ad that sells more gets your money.

Every ad starts with a real customer

Saad-bot thinking
Reading 3,999 reviews. Be right back.

  • I speak gadget

    Tech buyers check specs, read reviews and worry it’ll break. I write for that buyer: clear proof, real numbers, and an answer to the worry that stops the sale.

  • I do the reading

    Before I write a word, I go through your reviews, Reddit threads, ad comments and your competitors’ ads. For Higround alone, that was 3,999 reviews.

  • I write to sell

    Trained by Sean Ferres and Sam Bradbury-Butler, coaches behind $250M+ in sales on Meta. Every ad gets one clear reason to buy and one clear next step.

  • I make your team faster

    I can deliver finished ads, or briefs your designers, editors and media buyer can launch the same day.

5 tech brands. 30 ads. A normal amount of Way too many reviews.

For each brand I read the reviews, studied their live ads, found 3 reasons people buy, and made 6 ads. It’s spec work, so you can see exactly how I think before we ever talk.

Saad-bot buried in a giant scroll of customer reviews
Just one more review. Promise.
Gaming keyboards

Higround

3 angles to test: the gift for a gamer, the quiet keyboard that keeps the peace, and the first real keyboard.

See the 6 ads
Spec ad for Higround styled as an iMessage thread. A grandson sends a photo of his new glowing Higround Opal keyboard, writes GRANDMAMA and this is so cool for my games, and grandma replies happy birthday sweetheart and you showed me the ad.Spec ad for Higround as a two-panel meme. Top: an annoyed dad in a dark doorway, captioned my dad at 2 AM when I had my old keyboard. Bottom: the same dad asleep, captioned my dad at 2 AM now, with the Opal Silent Glacier keyboard.Spec ad for Higround on a peach background. Top: My first keyboard, a cheap black membrane keyboard with a $20 sticker. Bottom: My first REAL keyboard, the glowing clear Higround Opal with a white cable and mouse.
Prebuilt gaming PCs

Skytech Gaming

3 angles to test: a PC that keeps running for years, the jump from console, and a first PC you just plug in.

See the 6 ads
Spec ad for Skytech Gaming styled as a tabloid photo. A black glass gaming PC with glowing purple fans sits on a worn wooden desk next to a coffee mug, under the words True story, almost 8 years old, still runs like day one.Spec ad for Skytech Gaming. Under a red bar asking Switching from console, three lines are crossed out: waiting for next-gen, buying the whole box again, parts you can’t upgrade. A black King 95 gaming PC glows on the right with a pill that says keyboard + mouse included.Spec ad for Skytech Gaming styled as an iMessage thread with Dad. Dad asks if the computer came and if they need help setting it up. The teen sends a photo of a glowing black gaming PC, then writes nope, just plugged it in, and already playing. Dad replies wait that’s it.
Mini PCs

GEEKOM

3 angles to test: the old tower that can’t get Windows 11, a PC so quiet you forget it’s on, and getting your desk back.

See the 6 ads
Spec ad for GEEKOM on a yellow background. The question Old PC stuck on Windows 10, with Windows 10 underlined, sits above a silver GEEKOM A5 mini PC and the line This one comes with Windows 11 Pro.Spec ad for GEEKOM styled as a phone photo. A silver GEEKOM mini PC sits on a wooden desk next to a monitor, a plant and a coffee mug, with a yellow sticky note on top that says is it even on.Spec ad for GEEKOM. Before and after: on the left, My old desk, with a big black tower, tangled cables and papers. On the right, My desk now, a clean desk with a monitor, a plant and a small silver GEEKOM mini PC. Below, the quote My wife loves how it cleaned up my desk.
Ergonomic office chairs

LiberNovo

3 angles to test: for people who’ve tried every other chair, the long workday, and your first grown-up chair.

See the 6 ads
Spec ad for LiberNovo styled as a review card. A graphite LiberNovo Maxis chair on a light grey background above five gold stars, the label Real review, and the quote Best chair I have ever owned.Spec ad for LiberNovo in a heavy-metal poster style. A graphite LiberNovo chair stands in a dark home office lit by a monitor and a desk lamp, under the headline 12-hour workdays are an extreme sport, and the line Gear up.Spec ad for LiberNovo styled as a web search. The search bar reads is a $1,000 office chair worth it, above a result card with a graphite LiberNovo chair, five stars and the quote I held off on purchasing it for about 8-10 months due to the price. But this is quality. At the bottom: Short answer: yes.
Lights for video and streaming

amaran

3 angles to test: people on camera for work, the softbox that takes over the room, and the small light owners come back for.

See the 6 ads
Spec ad for amaran styled as a video call grid under the line Guess who got a light. Five people look dim, harsh or backlit on their webcams, while one woman is bright and evenly lit by a round amaran Verge Max at the edge of her frame.Spec ad for amaran. In a small home office, a big square softbox on a stand is pushed into the corner with a jacket hanging off it, while a smiling woman at her desk is lit by a slim round amaran Verge Max on a desk arm. The quote reads I have a massive gloriously soft softbox I never use because it literally takes up half my office.Spec ad for amaran. A hand holds the small charcoal amaran Ace 25c light glowing warm against a dark blue background, under the headline Small enough to bring everywhere, with specs 32W boost mode, 4,500mAh battery, USB-C PD charging, RGB full color.

I’m Saad. I study buyers for a living.

I’m a creative strategist for tech and gadget brands. I find the reason your customers buy, then turn it into ads you can test.

My research comes from the places buyers talk when no brand is listening: reviews, Reddit threads, comments under ads and support emails.

Tech buyers do a lot of homework before they spend. That homework is full of reasons to buy, and I read every page of it.

One test. Three new ads. Seven days to find a winner.

You don’t sign anything big to start. I make 3 ads, you test them against your best one, and the numbers tell us if we keep going.

Saad-bot cheering
Let’s find your next winner!
Start here

The New Winner Test

$400 only if one of my ads wins

I find 3 new reasons to buy, make 1 ad for each, and you run them against your best ad for 7 days.

What you get

  • The Buyer X-RayA full report on who buys from you and why. I go through your ads, your customers, your reviews, your competitors, Reddit and creators. Yours to keep, even if you never hire me.
  • 3 finished adsImage, main text and headline, ready to upload in 72 hours.
  • A 10-minute test planOne page your media buyer can set up in 10 minutes: budgets, setup and what counts as a win.
  • A results callAfter day 7 we go over the numbers together, why the winner won, and what I’d test next.

Why so cheap? I’d rather prove it than pitch it. If an ad wins, all I ask is a short testimonial.

Book your test call

Once you have a winner

30 ads a month

$3,000 per month

About $100 an ad

  • 30 new statics and scripts every month, each on a new angle
  • A fresh Buyer X-Ray every month, so the ideas never run dry
  • Your first 10 ads in your first 7 days
  • A test plan and a weekly call on what to kill, fix or scale

Ads plus emails

$6,000 per month

For brands that want repeat buyers too

  • Everything in 30 ads a month
  • Welcome, cart and after-purchase emails
  • Weekly campaign emails that bring buyers back

The guarantee. If none of my ads beat your best ad in your first 60 days, I keep working for free until one does.

3 month minimum.

Ask about these on the call

The Wheel of Shame

What happens if I lose?

You pay nothing. You keep the ads and the Buyer X-Ray, and I make you 3 more on a new angle for free.

Then Saad-bot takes the hit. On our results call, you spin this wheel and he does whatever it lands on.

  • Loser ad. Saad-bot posts an ad saying your ad beat him. I pin it to the top of my LinkedIn and X for 7 days.
  • Clown nose. Saad-bot wears a clown nose on this site for 30 days. Everyone will see it.
  • You rename him. You pick Saad-bot’s new name, and it stays on this site for 30 days. Keep it clean.
  • Hall of shame. Your winning ad goes up on my “Ads that beat Saad-bot” wall. Only if you say yes.
Saad-bot looking nervous, holding a white flag

Please don’t land on the clown nose.

From first call to first winner

  1. Saad-bot waving1

    Book a call

    We look at your ads together and talk about where they’re getting stuck.

  2. Saad-bot with a magnifying glass2

    I build your Buyer X-Ray

    I study your customers, your competitors and your own ads, and pick 3 angles worth testing.

  3. Saad-bot thinking3

    I make 3 new ads

    Finished and ready to upload in 72 hours.

  4. Saad-bot cheering4

    We test for 7 days

    Then we look at the numbers together. If one wins, we talk about keeping the winners coming.

Book a call

Uh-oh. A skeptic.

Good. Skeptics make the best clients. Here’s everything people ask me on the call.

Saad-bot sweating a little
Okay, okay. Ask me anything.
Why is there a robot on your site?

Because you’ll remember him. Getting remembered is the whole job of an ad, too. (Also, he works for free.)

Are those 5 brands your clients?

Not yet. It’s spec work: real reviews, real research and finished ads, so you can judge how I think before we ever talk. I’m not connected to these brands.

Where do your ideas come from?

Your customers. I read reviews, Reddit threads, comments on your ads and support questions. Then I look at your ads and your competitors’ ads to see which reasons to buy nobody is using yet.

What’s in the Buyer X-Ray?

Who buys from you, why they buy, what almost stops them, and the angles worth testing first. It comes from your ads, your customers, your reviews, your competitors, Reddit and creators. You keep it either way.

Who pays for the ads to run?

You do, in your own ad account, so you stay in control of the budget. For the test, about $100 a day across all 4 ads is enough for most brands.

How do you decide who wins?

We agree on it before anything goes live. If each ad gets at least 20 sales in the week, we look at the cost of each sale. If not, we look at the cost of each add to cart. Lowest cost wins.

Who makes the ads?

I do. I write the words, then make the images with AI tools using your real product photos. I check every word and every product detail before you see them.

What if I want to hire you full-time?

Book a call and tell me about the job. I’ll run the New Winner Test for free as a tryout.

My inbox lately

Notes from marketers who’ve seen my work.

Not big on reviews? Fair. Skip to the good part

Fan mail3

  • Frankie Copy Millions Blueprint

    Just went through Saad’s spec work and yeahhh this is seriously solid 😂🔥 What stood out most is how specific the ideas feel to each audience. You can tell there’s proper research behind the concepts because the hooks actually connect to real customer insights and don’t feel random at all. Even across completely different brands, he keeps finding angles that make sense for that market. Really strong work man 👀 He clearly gets the strategy side of creative, and that comes through in the ads.

  • Shaun Copy Millions Blueprint

    …Saad’s bold concepts use razor-sharp commercial logic. …Saad brings relentless speed, sharp problem-solving, and zero ego.

  • Annan Marketer

    Great work man. Really love the ads. Gives the message I wanted and is simple to understand. Apart from that, the colour scheme and the product description is perfect.

  • You In about 10 minutes

    Ok, this robot guy gets it. Booking a call.

Saad-bot blushing
Stop, you’re making me blush.

Show me your best ad

Book a free 20-minute call and I’ll show you what I’d test against it.

“Hire Saad before your competitors find him.”Shaun, Copy Millions Blueprint

Saad-bot winking
I like a challenge.

Calendar not loading? Open it in a new tab

Saad Hussain.Creative strategist for tech brands
Book a call